Minimizing Facebook Ad Fraud for Solar Ads

Running facebook ads for your solar business can be costly and frustrating. However, when done right, you can save thousands of wasted ad spend dollars and gain quality leads. 

Here are a few easy tactics to minimize wasted ad spend for your Facebook campaign that can greatly increase your CPR.

Link-clicks:

• Avoid setting link-clicks as the primary action for your campaign. When you prioritize link clicks as the primary action, Facebook will optimize its algorithm to maximize viewership and awareness. This will often waste a lot of money for owners targeting lead generation— it will rarely weed out fake accounts and solar disinterested users.
• Facebook will overreport on these clicks (up to 10x) and often have extremely low quality clicks due to low optimization of your campaign

Lead correction directly on Facebook

• If you are specifically doing lead capture, collect leads directly on Facebook, rather than redirect users to external forms or landing pages
• This forces Facebook to optimize its algorithm for real leads— real people inputting lead info, such that Facebook cannot send low-quality traffic your way

Remember, this won’t stop all low-quality traffic from Facebook, but it will greatly reduce it, giving you more value for your dollar. By clearly defining and specifying your campaign’s limits/restrictions, you can narrow down to your target audience, forcing Facebook to provide you with the quality leads that you want.